DIGITAL BRANDING

Over the course of #OnlinePower — and in real life — you have the opportunity to introduce yourself in twelve different ways: Facebook Support Group Introduction with photo Three sentences (Real Elevator Pitch) Elevator pitch aka infomercial (30-seconds) LinkedIn Headline (120 Characters)  Facebook Intro (100 Characters) Interview (Have someone to introduce you) Audio Video Live video Website Hashtags Keywords Introductions are a key part of our brand, and although the constraints are different in these various scenarios, brand consistency is important not only to ensure we’re making a good first impression and empowering others to introduce us but also for Google ranking. #OnlinePowerTips Perfect your 3-sentence introduction first Write the copy at the same time makes it easier to be consistent List/link to your introductions in your #OnlinePower Strategy so it’s easy to access